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Jennifer Olmstead

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After 13 years working in the public relations and communications industries—eight of those leading Communications for a Christian nonprofit—I started A Better Word to help faith-based organizations communicate with clarity, care, and conviction. 

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Hi, I'm SARAH BETH

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featured BLOG POST

steering perception vs. controlling reception

What do you do when you're communicating change that could receive varying reactions? You don't try to white-knuckle people's responses, that's what. Here's why steering perception is the more authentic and successful approach when it comes to change communication.

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