THE blog
Kind of like a professional diary I actually *want* other people to read.
These posts are everything I've learned along the way that I still believe to be true after nearly 15 years of working in communications. And now? They're all yours.
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Cascading Change: Why Tiered Communication is Essential
CHANGE MANAGEMENT
INTERNAL COMMS
Back to the Basics: Un-complicate the Way You Communicate
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What do you do when you're communicating change that could receive varying reactions? You don't try to white-knuckle people's responses, that's what. Here's why steering perception is the more authentic and successful approach when it comes to change communication.
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Why I Plan A Beach Vacation Every March
Steal My Nightly Skincare Regime
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Leadership Messaging
It would be difficult to underestimate the importance of how and when leaders of an organization communicate to their internal staff. They are the first voice people are looking to hear from in every season—through change, stability, growth, challenges, and everything in between. Leaders set the tone; the question is, does their pitch resonate or fall flat?
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change
management
Change is change, even when it's good. That's why you want to communicate it in a way that honors everyone, relays updates to the right people at the right time, and sets up your organization for positive adoption and adaptation.
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EMAIL ETIQUETTE
Yes, it matters how you construct and conduct your email communications. And yes, there are tried-and-true ways to help them stand out and stick with those who read them. Formatting, style, tone—I cover it all.
hey,
I’m SARAH BETH, THE GAL BEHIND A BETTER WORD
A Christ-follower, wife, mom, recovering career-ladder-climber, and the like-minded communications partner you've been looking for.
After spending several years in the public relations and communications agency world, I used those experiences to start a communications department at a Christian nonprofit many moons ago. Now I help other ministries and faith-based organizations with their words, moving from wild-wild-west to "WOW, nailed it."
not pictured: my husband who cheers me on, my three kids who keep me grounded, and pour-overs on tap.
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Evaluating Communications for Your Organization
These are the four questions you need to answer to assess the current reality of how well your organization is communicating and determine what needs to change to level that up.
what do you say?
LET'S SAY THINGS BETTER, TOGETHER.
Maybe you're leading a ministry or nonprofit and don't have the brain space to think about how or when to say what you need to. Maybe you're leading a communications team (or make up the whole team yourself) and need support to strategize or systemize. Maybe you need help crafting messaging for your leadership, your organization, or a new initiative. All of these things require wisdom in the writing, but you don't have to do it alone.
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You won't find me popping up all over the Internet, but you can find me where I feel it matters: in your inbox, on Instagram, and being a little more long-winded than normal over on the blog. I hope to (virtually) see you there!
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